Sales Automation
690 orderable product variants — without a single sales call.
A highly specialized product portfolio was sold almost exclusively over phone and email. Even the simplest standard order meant: take the inquiry, clarify the variant, look up the price, write a quote, follow up.
This manual effort blocked the entire sales team. The people who should have been solving complex special cases spent their days on standard goods that ought to run by themselves.
„Standard goods should sell themselves — so sales can solve the hard cases.“
The question wasn’t “how do we build a webshop” but “how does the customer reach the right variant without asking back”. The answer: a guided path that mirrors the logic of the products — step by step, with automatic pricing at the end.
We structured the 690+ standard variants so that a consultation-heavy selection becomes a few clear decisions.
A guided 5-step configurator
The customer clicks through clearly bounded decisions — at the end there is exactly one orderable variant, no room for interpretation.
Automatic price calculation
The price follows from the configuration, not from a price list in someone’s head. No lookup, no transcription error.
Direct cart integration
The finished configuration moves into the order process without a media break — “inquiry” becomes “order”.
- 690 product variants directly configurable and orderable online.
- Order process reduced from hours to under 5 minutes.
- Automatic price calculation — no manual lookup needed.
- Order errors effectively reduced to zero through the standardized workflow.
The real gain wasn’t online sales but the time freed up: when standard goods sell themselves, the sales team can do what no one can replace them for — the complicated cases. Automation here isn’t headcount reduction; it’s a reallocation of attention.
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